How easily events at suppliers can turn into a big reputation issue

Reading a major, left-leaning British newspaper on Saturday I was struck by two separate stories featuring what is now the world’s largest technology corporation, Apple. In the first, Apple was the story. It was a light, positive piece about the frenzied events at the company’s flagship London store on the first day that Ipads went on sale. Apple marketing folk must have been delighted by the scale and tone of the article. The second story was altogether different, and must have tainted the pleasure prompted by the first. It was about a spate of suicides by unhappy workers ... read the full post »