It’s easy to ignore the basics in the rush to start promoting a company or service. But it’s always a mistake, and you will end up paying for it.
Advertising is changing fast, and not always in ways that benefit audiences, media or budget holders.
The enthusiasm of some senior executives to get started with content marketing is matched only by their uncertainty about where to start and what to do. That’s why I’ve written this article series.
Backlinks remain hugely valuable in B2B marketing, whether as part of a deliberate search engine optimisation (SEO) campaign or not. . …
If your firm’s thought-leadership papers, research studies and other content marketing aren’t delivering results, read this article
Some companies spend a lot of time and money producing articles, white papers, videos and other so-called content marketing materials but then measure success using superficial metrics.