Backlinks remain hugely valuable in B2B marketing, whether as part of a deliberate search engine optimisation (SEO) campaign or not. . …
Understanding how the role of journalists has changed is critical to anyone seeking ‘earned’ media
Relatively new, fast-growth companies often show their immaturity in the way they try to control communications. And it usually backfires, as this example shows.
Communications Director magazine asks Andy Turner about the rise of brand journalism and some of the communications issues arising for companies
A few enduring myths about public relations seem to prevail. It’s about time they were killed off for good.
To maximise your chances of securing media coverage you must be media friendly. Try comparing your organisation against this ten-point checklist to see how you perform.
The answers I gave to media website Useful Social Media when they put that question to me.
Companies of all stripes are hiring writers and producing ‘content’ of varying quality. But it’s hardly something new.
People on the payroll are predisposed to look after their own skin. You need outsiders to speak truth to power.
The power balance between journalists and the people they write about has changed markedly, as this example shows.
If you refuse to tell your side of the story, others will happily fill the void.
In my first article on customer advocacy I outlined what I hope was a strong case for talking about your successes . …
Stories that customers tell are way more powerful than anything you say yourself. Here’s why.