Is Brand Journalism something new or just business as usual?
A lot of people are getting excited about the next big idea that’s happening in public relations and marketing. It goes by various names - brand journalism being the latest – but the central premise behind each of them is that companies will soon all have to become publishers, or face extinction. What I do for a living makes me hyper-sensitive to, well, hyperbole. And this so-called big trend has ... read the full post »
01 November 2012 | Posted by : Andy M Turner | 2 Comments »
Tagged : brand journalism, branding, communications strategy, marketing, public relations.
Should I call my new agency Puff-pedlars, Spindarella or Barking Mad?
Are PR agency founders on a mission to outdo each other when it comes to naming their firms? In striving to be memorable and achieve standout, I think we’ve now crossed the line between clever, creative branding and plain silliness. Here’s the evidence and all of them, except one, are genuine business names. A few ... read the full post »
17 February 2011 | Posted by : Andy M Turner | 4 Comments »
Tagged : agencies, agency management, branding, media coverage, PR firms.
Legal services market set to heat up. But does anyone want their law firm to be ‘cool’?
Some would say lawyers deserve all they get reputation-wise: they communicate in a strange, obscure language, deliberately designed to complicate the simple; they inhabit a rarefied, archaic world largely untouched by modern business norms such as offering high customer service levels and value for money. I suspect Luke Johnson’s recent damning column in The Financial Times speaks for many. The British government clearly thinks things need shaking up too ... read the full post »
25 May 2010 | Posted by : Andy M Turner | 4 Comments »
Tagged : branding, law firms, Legal Services Act, marketing, reputation, social media, The Financial Times, Times newspaper, Twitter, USP.