Using dead bodies and kitchens to get your message across
If you find yourself having to explain something important but potentially boring, it can be tough to find the right language and keep people listening. It gets worse when the subject also happens to be abstract and complex. And the pinnacle is when you’re called upon to do it live, in front of many of the country’s most influential people. So it was interesting to hear the approach of a guest commentator on this morning’s Today programme (BBC Radio’s flagship current affairs show). The guest was Jerome Booth, head of ... read the full post »
14 September 2011 | Posted by : Andy M Turner | Blog | 2 Comments »
Tagged : BBC, BBC Radio 4, communications strategy, media coverage, media relations, message planning, Today programme.
How easily events at suppliers can turn into a big reputation issue
Reading a major, left-leaning British newspaper on Saturday I was struck by two separate stories featuring what is now the world’s largest technology corporation, Apple. In the first, Apple was the story. It was a light, positive piece about the frenzied events at the company’s flagship London store on the first day that Ipads went on sale. Apple marketing folk must have been delighted by the scale and tone of the article. The second story was altogether different, and must have tainted the pleasure prompted by the first. It was about a spate of suicides by unhappy workers ... read the full post »
03 June 2010 | Posted by : Andy M Turner | Blog | Comment on this post »
Tagged : Apple, BBC, Foxconn, reputation.