Did this year’s Cannes Lions Award winner place creativity ahead of results?
So Banco Popular de Puerto Rico’s ‘Most Popular Song’ campaign took top PR honours at this year’s Cannes Lions International Festival of Creativity (that last word in this long-standing annual awards event is a recent addition). It may have been a worthy winner from a creative perspective but I'll bet many clients who pay advertising and PR agencies for ideas were left wondering, as ... read the full post »
26 June 2012 | Posted by : Andy M Turner | Comment on this post »
Tagged : agencies, Cannes Lions, communications strategy, marketing, PR Awards, public relations, results.
Should I call my new agency Puff-pedlars, Spindarella or Barking Mad?
Are PR agency founders on a mission to outdo each other when it comes to naming their firms? In striving to be memorable and achieve standout, I think we’ve now crossed the line between clever, creative branding and plain silliness. Here’s the evidence and all of them, except one, are genuine business names. A few ... read the full post »
17 February 2011 | Posted by : Andy M Turner | 4 Comments »
Tagged : agencies, agency management, branding, media coverage, PR firms.
Pitching is on the rise – but who really pays and how much does it cost?
Most companies who hire marketing services firms love to assert their power by making their suppliers jump through hoops from time to time, and it’s an increasing practice. Which is why, a few times each month, suppliers of advertising, public relations and other marketing services have to participate in a time consuming and usually fruitless ‘beauty parade’ game, otherwise known as pitching for client business (other businesses use the more ... read the full post »
18 May 2010 | Posted by : Andy M Turner | 1 Comment »
Tagged : agencies, agency management, Microsoft, new business, pitching, PR firms, PRCA, selling.