How to launch a ‘boring’ product
I once worked with a guy who was boasting about winning blanket international publicity for a new product, the first British-designed-and-built sports car for 30 years. I think his success had more to do with the quality of the story than his personal involvement. Rarely do we get the chance to work with story material of such obvious appeal; the rest of the time we have to get seriously creative. For example, years ago I was asked to make recommendations to launch a new range of corrugated steel cladding panels, ... read the full post »
06 December 2011 | Posted by : Andy M Turner | Blog | Comment on this post »
Tagged : adding value, creativity, media coverage, product launch.
Pleading and humour aren’t enough to get you into editorial pages
Some people find this Youtube video of a mock-plaintive junior at PR agency Ten Yetis amusing. Maybe it did the trick but it left me feeling a little embarrassed for her. If I was her client, I’d be wondering if that’s all there is to pitching journalists – and wondering if I didn’t need a little more marketing savvy injecting into my PR efforts. Why, for example, was there not one single good reason offered up to the journalist to write about the product in that video? Why do readers need to know about ... read the full post »
03 May 2011 | Posted by : Andy M Turner | Blog | Comment on this post »
Tagged : adding value, media coverage, media relations, pitching, PR firms, reputation, selling, USP, YouTube.
How to use the Freedom of Information Act in your PR activities
Whether or not you’re a fan of Tony Blair, one of the welcome things that came into being under his watch was the Freedom of Information Act (FOI) in 2000. This gave UK citizens a legal right to information held by most public authorities. American citizens have had this right for some time, of course, and the UK is now one of about 85 countries that have introduced similar rights. Now, back to this post’s subject: how can you use FOI as part of your organisation’s PR activities? There ... read the full post »
08 March 2011 | Posted by : Andy M Turner | Blog | Comment on this post »
Tagged : adding value, communications strategy, Freedom of Information Act, media coverage, public relations, The Financial Times.
TSO Consulting Ltd
Andy has generated business for us and introduced us to new prospective clients, and was quick to advise us where to avoid spending on projects. Always, Andy has an ear to the ground and is focused on our business needs.” read the full post »
Category : Endorsements,Featured.
Tagged : adding value, journalistic objectivity, sector knowledge.
Alexander Proudfoot
Getting your ideas on paper so that people want to read them is hard. But, harder still is the next step, getting the words published in a prestigious publication. Andy is an expert at both. read the full post »
Category : Endorsements,Featured.
Tagged : adding value, media coverage, media publications.