Does your company have an explanation problem?
I’ve just reviewed a book called The Art of Explanation for the B2B Marketing website. The author is Lee Lefever, co-founder of Common Craft, a US-based provider of video ‘explainers’ for technology firms. Chances are you’re one of the hundreds of millions who’ve already seen one of his distinctively simple videos. If you’ve ever been surprised that your idea, proposal, product or service hasn’t been received in the way ... read the full post »
05 March 2013 | Posted by : Andy M Turner | Comment on this post »
Tagged : adding value, communication, communications strategy, public relations, selling.
Media training: outsiders work best with your executive team
No-one doubts the value of hiring an ex-journalist to teach people how to get the best out of media interviews. I’ve done it myself on numerous occasions. After all, who better to help you understand the best techniques, tricks and traps than someone who’s been on the other side of the fence? But not all journalists make great trainers or providers of wise counsel for that matter, and even assuming ... read the full post »
26 October 2012 | Posted by : Andy M Turner | Comment on this post »
Tagged : adding value, communications strategy, journalists, media interview training, media relations, media training, PR firms, public relations.
How to launch a ‘boring’ product
I once worked with a guy who was boasting about winning blanket international publicity for a new product, the first British-designed-and-built sports car for 30 years. I think his success had more to do with the quality of the story than his personal involvement. Rarely do we get the chance to work with story material of such obvious appeal; ... read the full post »
06 December 2011 | Posted by : Andy M Turner | Comment on this post »
Tagged : adding value, creativity, media coverage, product launch.
Pleading and humour aren’t enough to get you into editorial pages
Some people find this Youtube video of a mock-plaintive junior at PR agency Ten Yetis amusing. Maybe it did the trick but it left me feeling a little embarrassed for her. If I was her client, I’d be wondering if that’s all there is to pitching journalists – and wondering if I didn’t need a little more marketing savvy injecting into my PR efforts. read the full post »
03 May 2011 | Posted by : Andy M Turner | Comment on this post »
Tagged : adding value, media coverage, media relations, pitching, PR firms, reputation, selling, USP, YouTube.
How to use the Freedom of Information Act in your PR activities
Whether or not you’re a fan of Tony Blair, one of the welcome things that came into being under his watch was the Freedom of Information Act (FOI) in 2000. This gave UK citizens a legal right to information held by most public authorities. American citizens have had this right for some time, of course, and the UK is now one of about 85 countries that have introduced similar rights. ... read the full post »
08 March 2011 | Posted by : Andy M Turner | Comment on this post »
Tagged : adding value, communications strategy, Freedom of Information Act, media coverage, public relations, The Financial Times.
TSO Consulting Ltd
Andy has generated business for us and introduced us to new prospective clients, and was quick to advise us where to avoid spending on projects. Always, Andy has an ear to the ground and is focused on our business needs.” read the full post »
Category : Endorsements,Featured.
Tagged : adding value, journalistic objectivity, sector knowledge.
Alexander Proudfoot
Getting your ideas on paper so that people want to read them is hard. But, harder still is the next step, getting the words published in a prestigious publication. Andy is an expert at both. read the full post »
Category : Endorsements,Featured.
Tagged : adding value, media coverage, media publications.