We work hard to get you known and understood by the people you need to reach, both in the UK and elsewhere through our affiliate agencies in all the major European markets.
Frequently we are asked to help define these audiences at the outset, building valuable intelligence on decision influencers in the media, industry watchers in the analyst community, trade associations, special interest groups, and so on.
We are accustomed to working independently or alongside your other communications advisors in advertising or related disciplines to deliver integrated corporate or product campaigns. We also work with other PR agencies.
Our activities are frequently, but not exclusively, media-intensive. But we recognise that, however valuable editorial in the right media can be, there are other dimensions to a well-orchestrated and effective public relations programme.
Our structured PR audit process is designed to identify opportunities for activities beyond the media focus that will help in reputation building. The recommendations we subsequently make will only be offered after we have taken a comprehensive briefing. We are not foolish enough to believe that everything can be measured but will always endeavour to show how our work might be evaluated for effectiveness.
Whether it’s the simple delivery of outsourced editorial and writing services, or a multi-faceted, cross-border PR programme for diverse audiences, we can help. All delivered within the professional code of conduct of the UK’s Chartered Institute of Public Relations. |