Listening to you talking about your business and its challenges is fundamental, and where everything begins.
It’s often helpful to bring other viewpoints into this early-stage information gathering process. Because whatever you say, it’s what others say about you that builds the complete picture and shows the way forward.
All companies rely on an array of stakeholders for success. So, understanding how you’re viewed by customers, prospects, employees, suppliers, business partners, competitors, industry analysts and other opinion-formers is never wasted effort.
Not only does this early stage activity to establigh the facts help us agree the real goals, it also gives us the ‘stakes in the ground’ from which we can measure progression.
When we’ve got a thorough understanding from all the groups that matter, we can look at recommendations and begin improvement work.
Working together, we’ll create an evidence-driven public relations plan that fits one of the SMART definitions.