Pitching media stories requires instinct and persistence

This is a story that will ring plenty of bells, and should be encouraging, for those who spend most of their time pitching stories to media. It might also be revealing to those who pay their salaries. A couple of years ago I worked for a management consultancy. The firm specialised in the corporate finance function, helping CFOs of medium to large corporations improve operating efficiencies, and generally improving the ability of their finance functions to serve the business strategically. It was all very sober stuff and, as might be expected, the firm’s employees were ... read the full post »