When I talk to managers outside marketing, these are the most commonly recurring themes.
Many B2B businesses say they are market and customer-driven, but such claims seldom survive close scrutiny. Listening is the starting point.
People struggle with creating effective LinkedIn profiles. Here are a few ideas to help make yours different in a positive way
It’s easy to ignore the basics in the rush to start promoting a company or service. But it’s always a mistake, and you will end up paying for it.
Advertising is changing fast, and not always in ways that benefit audiences, media or budget holders.
The enthusiasm of some senior executives to get started with content marketing is matched only by their uncertainty about where to start and what to do. That’s why I’ve written this article series.
Backlinks remain hugely valuable in B2B marketing, whether as part of a deliberate search engine optimisation (SEO) campaign or not. . …
If your firm’s thought-leadership papers, research studies and other content marketing aren’t delivering results, read this article
Understanding the differences is vital for buyers: do you know what they are?
Understanding how the role of journalists has changed is critical to anyone seeking ‘earned’ media
Relatively new, fast-growth companies often show their immaturity in the way they try to control communications. And it usually backfires, as this example shows.
Do PR professionals have ‘too much power’? The BBC’s Robert Peston thinks so. What about you?
Some companies spend a lot of time and money producing articles, white papers, videos and other so-called content marketing materials but then measure success using superficial metrics.
When it comes to marketing your business, you could always use balloons to make it stand out and appear attractive to buyers. Then again……….
Communications Director magazine asks Andy Turner about the rise of brand journalism and some of the communications issues arising for companies
A few enduring myths about public relations seem to prevail. It’s about time they were killed off for good.
Even with the very best digital photography kit in your business, the results will never repay that investment. This post explains why
To maximise your chances of securing media coverage you must be media friendly. Try comparing your organisation against this ten-point checklist to see how you perform.
The answers I gave to media website Useful Social Media when they put that question to me.
They say you ultimately get the reputation you deserve. Santander UK is a case in point – and it’s not good.
Is the arrival of a new senior executive newsworthy? Not in this case!
Companies of all stripes are hiring writers and producing ‘content’ of varying quality. But it’s hardly something new.
People on the payroll are predisposed to look after their own skin. You need outsiders to speak truth to power.
Building your reputation as an expert is easier than ever thanks to social media.
Walking in your customers’ shoes is a great way to gain valuable insight. Are you doing this?
Customer-facing employees in retail are the brand’s ambassadors. Does HR realise this?
The power balance between journalists and the people they write about has changed markedly, as this example shows.
When I was interviewed for this article in The Sunday Times recently, it reminded me of two very different customer . …
If you refuse to tell your side of the story, others will happily fill the void.
This advice post on preparing for media interviews was inspired by the closing remarks of Harry, the ‘difficult client’ in . …
In my first article on customer advocacy I outlined what I hope was a strong case for talking about your successes . …
If your company or product is being reviewed online, it’s not just the good reviews that will help.
What can you learn from how this Dutch creative duo used Twitter to get hired by a hard-to-reach group?
Some people find this Youtube video of a mock-plaintive junior at PR agency Ten Yetis amusing. Not me.
Most journalists receive 1000s of emails a week. If you want yours to be read, a killer subject line is key.
Are PR agency founders on a mission to outdo each other when it comes to naming their firms?
We all know someone who apparently relishes working long hours. These people seem to believe that the longer the hours . …
Stories that customers tell are way more powerful than anything you say yourself. Here’s why.
So you think you’ve discovered something that would make a good television story to get you or your organisation some . …
This post was prompted by a small but noticeable flurry of reporters who used Twitter last week to ‘vent their spleens’.
A previous post talked about how lawyers don’t market themselves very well. Here is one notable exception.
An encouraging story for anyone who works in front-line media relations.
A great technique to create interesting, memorable and engaging communications
If you still present your financial results on paper, take a look at this.
Foxconn is the reputation ‘canary in the cage’ for all companies with complex supply chains