Value without sacrificing quality
We know, more than ever, you want both quality and value from your suppliers. In a traditional UK-based PR agency, hourly rates* for an account manager and partner currently average £106 and £197 respectively. Margins are tight; net profit before tax in the average agency is around 10%. To remain solvent, the majority of work in these firms is performed by junior and often highly-inexperienced people. In our view, this is not the best way to operate a creative, service-driven advisory business.
Six Sigma PR works differently, using what we’ve learned about lean management principles. In this way, we can undercut traditional agencies on price by a significant margin. We can bill by the hour or at fixed project rates, so you only pay for the work we do, and nothing more. There are no bloated retainers, no minimum contract periods and no excessive mark-ups. If you are interested in more imaginative value or target-based remuneration, we’re open to that too. Our billing is transparent, showing you line by line how we spend our time. Clients find this a compelling and refreshingly different proposition.
Listening at the outset
Listening to you talking about your business and its challenges is fundamental, and where everything begins. It’s not just you we listen to either; because whatever you say, it’s what others say about you that matters most. Not only does this early stage activity help us agree the real goals, it also ensures you can measure progression towards achieving them. Only when we’ve got a thorough understanding from all of the groups that matter will we make recommendations and begin work.
*source: average rates of members of the PRCA, the UK PR agency trade association