In the crazy world of newspapers, silence is an acceptable PR strategy

What happens when your chief executive adopts a 'no comment' approach to the media? read the full post »

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Balloons belong to magicians, not marketing

When it comes to marketing your business, you could always use balloons to make it stand out and appear attractive to buyers. Then again.......... read the full post »

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24 March 2014  |   Posted by :   |   Comment on this post »

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Do I need a publicist or a PR consultant?

Knowing how to recognise one from the other is vital for buyers read the full post »

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26 February 2014  |   Posted by :   |   Comment on this post »

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15 things I’ve learned in 15 years as an independent consultant

The end of 2013 marked my fifteenth anniversary as an independent consultant. Reflecting on this, I thought it might be helpful to share fifteen things I’ve learned over that period. read the full post »

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14 January 2014  |   Posted by :   |   6 Comments »

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You want Payment by Results? Know what you’re getting into first

Payment by Results is, at face value, a compelling proposition. But before you get too excited about this 'new' way of paying for public relations services, read this and watch a short video. It might give you pause for thought read the full post »

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Brand Journalism: Communications Director magazine fires some questions at me

Andy Turner talks to Communications Director magazine about the rise of brand journalism and some of the communications issues arising for companies read the full post »

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25 November 2013  |   Posted by :   |   Comment on this post »

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For managers everywhere: 5 myths about PR I want to debunk

Over the last 25+ years working in a variety of consulting roles and for a wide range of organisations, I’ve noticed a few enduring myths seem to prevail. It’s about time they were killed off for good. read the full post »

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06 November 2013  |   Posted by :   |   Comment on this post »

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When some companies re-brand, all common sense gets lost

There are few aspects of marketing that attract so much waffle or so many weasel words as the black art that is branding. read the full post »

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01 October 2013  |   Posted by :   |   Comment on this post »

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How to take better news photographs – or just better business photographs

Even if you invest a small fortune in the very best digital photography kit for your business, you'll be making a mistake if you think the results you achieve will ever repay that investment. This post explains why read the full post »

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07 September 2013  |   Posted by :   |   Comment on this post »

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How to be media friendly

A great deal of public relations effort still goes into courting media coverage and to maximise your chances you naturally need to be media friendly. So try comparing your organisation against this ten-point checklist and see how you perform. I’ll be very surprised if you can say you’re doing all of this and more! read the full post »

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Discover lean public relations

Six Sigma PR is a business-to-business PR consultancy with a refreshingly different proposition: liquid labour - a resource you can turn on or off, to suit your needs. Senior level, independent experts only, in the right place with the right skills and at the right time. No expensive retainers, no inexperienced juniors, no parent group to fund, no waste. Think of it as ‘lean’ public relations.

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"This is a powerhouse blog, home of the most important and relevant stories published online in a long time, written in a superior style, and enjoyed by the smartest, most influential minds of our generation."

The above introduction is taken from a Harvard Business Review article on blog puffery. It's well worth a read. This blog will always strive to be a puff-free zone, designed to share ideas, inform, provoke and - with luck - occasionally entertain. And, in homage to the celebrated writer Elmore Leonard, we'll always try to leave out the parts people skip.